The Milan Breakfasts

Studio Zeta Milano, Milan, Italy.
Friday 15 April, 2011

This week, I’ve been in Milan at the Salone Internazionale del Mobile, where I introduced the topic of Open Design to a public audience for a ‘Milan Breakfast’ event. I spoke for half an hour about the issues that need to be addressed and the potential impact on design in a world where everyone can be a designer. Then the chair, Saskia van Stein of the Design Academy, Eindhoven, went round the table extracting the views of the designers Yves Béhar, Martí Guixé, Thomas Lommée, Tal Erez and Joost Grootens. Some lively debate with the audience followed, proving once again that this emerging issue is proving to be provocative with all involved.

  There are slideshows of photographs and video of contributions from those around the table for all the breakfast events available on the Premsela website .

Press Release:

The Milan Breakfasts

Start the day with coffee, croissants and quality conversation on design

AMSTERDAM – Premsela, the Netherlands Institute for Design and Fashion, and the Design Academy Eindhoven present The Milan Breakfasts, taking place during the Salone Internazionale del Mobile in Milan.

We invite everyone to join us at 9.30am on Thursday 14, Friday 15 and Saturday 16 April for free coffee, croissants and quality conversations on design. International design professionals and educators will talk with each other and the audience about three urgent issues: consumer trust, open design and designing for social change.

Before all the galleries open and the frenzy of the Salone takes hold of Milan, start the day with breakfast and food for thought.

Trust This Breakfast – Thursday 14 April

Premsela and Scott Burnham have been investigating the problem of consumers’ waning trust in the products and services they use since 2009 in the Trust Design project. So far, the design world has not succeeded in finding satisfactory solutions. We’ll talk with Burnham, Lilet Breddels of Volume magazine, and the designers Gijs Bakker and Alberto Meda on how design can win back the public’s trust.

Open Design – Friday 15 April

Don’t ask what design can do for you – ask what you can do for design! More than four decades after John Kennedy’s original exhortation, the masses have all the tools, information and production methods to become designers themselves. But is it really true that anyone can be a designer? We’ll talk to professor Paul Atkinson and the designers Yves Béhar, Martí Guixé and Joost Grootens about open design.

Design Matters! – Saturday 16 April

Green design, cradle to cradle and sustainability are gaining ground in the design world. Responsible design is quickly becoming a matter of course. But what about the other pressing issues 90 per cent of the world population is dealing with today? Real design for real needs is a matter of urgency. We’ll talk about designing for social change with guests including Premsela director Els van der Plas, Maria Teresa Leal of the design cooperative Coopa‐Roca, designer Jan Boelen, Cheick Diallo and Ilse Crawford (tbc).


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 5 other followers


%d bloggers like this: